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Tijana's Latin Music Blog

By Tijana Ilich, About.com Guide to Latin Music

Billboard Latin Music Awards Week

Tuesday April 25, 2006
There's no reason to wait until Thursday night to spend some air time with your favorite Latin music stars. While the actual awards show will be telecast live Thursday night April 27th at 7PM (6 PM central) from the Siminole Hard Rock Hotel and Casino in South Beach, Telemundo is making this a week long event with daily programming providing a glimpse of rehearsals, interviews, fashions and contests preceeding the awards.

Heineken, the show's sponsor, will also be teaming up with the popular Latin fusion band Ozomatli to raise awareness for their "Green Ribbon Initiative", aimed at raising funds to support music education programs in Hispanic communities.

Actually, it's not surprising that Heineken has sponsored the Billboard Latin Music Awards for 7 years running. Outside of Latin America, Germany can claim more Latin music fans than almost anywhere else in the world -proportional to its size, of course - and bearing in mind its lack of a substantial Hispanic population.

Comments

March 25, 2007 at 4:38 pm
(1) Alison says:

Actually – Heineken is not a German beer, it is from Amsterdam, Holland.

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