The Billboard Latin Music Awards represent one of the most important Latin music nights of the year. However, this exciting ceremony is only the closing act of a broader annual event known as the Billboard Latin Music Conference and Awards. Let's take a look at the highlights and schedule of one of the most interesting Latin music celebrations of the year.
As of 2013, the schedule of the Billboard Latin Music Conference and Awards features all kinds of events including the following:
- Panels and Q&A sessions with top Latin music artists
- Conferences targeting different industry-related issues
- The Music Marketing Awards
- Live concerts
- The Annual Billboard Latin Music Awards
Besides offering a unique opportunity for getting first-hand insights from top Latin music artists, the Billboard Latin Music Conference and Awards provide a good picture of the trends, challenges and opportunities surrounding the Latin music industry. Social media campaigns, business models, innovative projects, technology-related opportunities and advertising strategies are only some of the most popular issues that every year are discussed at the Billboard Latin Music Conference and Awards.
Music Marketing Awards
As stated by the official site of the Billboard Latin Music Conference and Awards, the main goal of the Music Marketing Awards is that of recognizing "the integration of music and marketing by honoring agencies and labels who had successful campaigns." Currently, this event honors marketing professionals in the following four categories:
- Campaign of the Year
- Best Online/Social Campaign
- Best TV Campaign
- Best Tour Sponsorship Campaign
The first edition of the Music Marketing Awards was celebrated in 2011. The winners of this competition are selected by a group of judges made of several advertising and music industry professionals.
Billboard Latin Music Awards
The main highlight of the Billboard Latin Music Conference and Awards is, of course, the annual Billboard Latin Music Awards ceremony, which takes places at the end of the four-day Latin music celebration.
The Billboard Latin Music Awards "honors the most popular albums, songs, and performers in Latin music, as determined by the actual sales, radio airplay, streaming and social data that informs Billboard's weekly charts."
Currently, this prestigious show honors artists and industry professionals in the following categories:
- Latin Pop
- Tropical (Salsa, Merengue, Bachata, Vallenato and Tropical fusions)
- Regional Mexican
- Latin Rhythm (Reggaeton and Latin Urban music)
The General category includes all kinds of awards including trophies such as Artist of the Year, Tour of the Year, Latin Airplay Label of the Year and Digital Album of the Year, just to mention a few.
The award ceremony, which includes some of the best Latin music performances of the year, airs every year on the Spanish-language network Telemundo. The first edition of the Billboard Latin Music Awards was celebrated back in 1990.